A sleep renaissance is underway.

Our culture is beginning to recognize that sleep is the foundation of healthy living. Breakthrough discoveries across the domains of sleep and circadian sciences are deciphering the unconscious mind and identifying new means of managing biological rhythms. Advances in sensors, artificial intelligence, applied materials, and biotechnologies are making sleep measurable and actionable for the first time.

For centuries, our society optimized for productivity while eroding the biological foundations that sustain it. We invented artificial light to extend the day, software to collapse boundaries between office and home, and conveniences to reduce domestic labor demands. These tools reshaped our relationship with time, enabling productive activity at all hours and relegating recovery to the sidelines. 

As a result, we face an epidemic of unhealthy sleep and desynchronized biological rhythms. 75% of Americans suffer from recurring sleep issues. Over 20 million suffer from untreated sleep apnea. 

Yet the science is clear: unhealthy sleep increases medical spend and reduces long-term health outcomes. Linked to hypertension, heart disease, and mental illness, the burgeoning field of medical sleep science increasingly finds that sleep plays a critical role in maintaining physical and mental wellness. Unhealthy sleep is also a national economic concern, costing the US economy over $400B annually due to lost productivity and absenteeism. Fatigue related transportation accidents costs another $100B.

But today, a new cultural and technological movement is emerging. Constructive interference between technology and ideology is unleashing renewed struggles for biological sovereignty. Calls for autonomy over mind, body, and behavior grow louder. From legislative chambers where health data regulations are debated to algorithms that quietly reshape behavior to viral memes that recode our understanding of self, everywhere power is being renegotiated and legitimacy redefined. In this moment we can imagine futures that look vastly different than the past.

A new generation now heeds the call to build. Our mission is to partner with these imaginaries, empower with them an arsenal of resources to advance their programs, and carve a path through the wilderness that bridges present and future.

Opportunity abounds. Proven segments are dominated by legacy incumbents with stale products. New entrants are beginning to capture net-new consumer spend by solving problems consumers are only beginning to realize they have. And at the frontier, basic science is uncovering both new problems and new solutions, creating new market segments still yet to emerge in the coming years.

We intend to exploit these opportunities in partnership with the scientists, technologists, and creatives dreaming ambitious dreams for a future that looks far richer, healthier, and more glorious than the present.